"Success Unplugged News Bulletin Blog"

Amit Singhal is a Google Fellow

2010-05-23T18:49:00.001-04:00

Very interesting information. I really love to learn more about the Speech Retrieval or the ASR technology. It agrees with me to summarize documents in any subject. It would definitely save a lot of time on downloading duplicated content.

in reference to: Amit Singhal's Homepage (view on Google Sidewiki)

What about fraudulent web sites?

2009-10-19T16:10:00.001-04:00

We all get fraudulent, phishing and darn right rude email. So would sidewiki be a super highway to let the public know you found an untrustful web site?

Would it be better to simply contact authorities instead?

We could easily make a comment like..."This is a fraudulent website." I know for a fact its fraudulent because they purposely used my domain name as a subdomain to theirs. Then they sent me an email asking me to confirm to their Newsletter.

Would a comment such as above violate Sidewiki's Program terms?

What do you think visitors?

Lonnie Amirault
Success unPlugged Contains unCensored unRestricted
Internet Marketing Tips & Advice for Newbie & Advanced
Marketers.
http://Successunplugged.com

PS: Thanks a bunch for reading my comment.
Here's a free download for you if you reply.
The “Thank You Package” is a collection of ebooks, reports, audio files, wordpress themes, etc. offered with a variety of rights (resale, master resale, private label and give away rights) and updated by John Delavera and his teams.
Go here and pick-em up....
http://successunplugged.com/go/monstergive.php

in reference to: Sidewiki : Program Policies - Toolbar Help (view on Google Sidewiki)

How to Beat Cancer Trend

2009-10-19T01:25:00.001-04:00

I was kinda surprised to see a Huge Trend on Beating Cancer. You know something? Cancer is no fun at all. I've beaten it 3 Times. My family was wiped out and I'm the sole survivor. The worst varmit was the Sarcoma Cancer on my Aorta - (On my Heart) - 7 & half hour operation. Nasty! Anyway... anyone needing support to look beyond the scope of the disease - Tweet me - Visit my sites. And oh... Can everyone please download this nifty tool for your websites. Thanks... http://tinyurl.com/ygdum24

Cheers Lonnie

in reference to: Twitter / Home (view on Google Sidewiki)

EMERGENCY BULLETIN

2007-04-19T00:55:00.000-04:00

THE WAY TO HAPPINESS CAMPAIGN, VIRGINIA TECH

Please help us get 'The Way to Happiness' books to the students, faculty, and members of the community of Blacksburg, VA following the tragic school shooting April 17, 2007 at Virginia Tech.

The message of The Way to Happiness book is not only pertinent, but needed at this time of crisis and healing. Below is an excerpt from The Way to Happiness:

Precept 8:

DO NOT MURDER... “Murder” is another thing entirely. By definition it means, “The unlawful killing of one (or more) human being(s) by another, especially with malice aforethought.”

One can easily see that in this age of violent weaponry, murder would be all too easy. One could not exist in a society where oneself or one’s family or friends were at the mercy of some who went about casually taking lives.

Murder justly bears the highest priority in social prevention and retaliation. The stupid, the evil and the insane seek to solve their real or imagined problems with murder. And they have been known to do it for no reason at all.

Get behind any demonstrably effective program that handles this threat to mankind and push. Your own survival could depend on it. The Way to Happiness does not include murdering of your friends, your family, or yourself. The message in The Way to Happiness book is needed to lift their spirits right now!

Please donate generously by helping us to distribute 25,000 books in this community. The first books are on their way now!

$50 = 50 books
$100 = 100 books
$300 = 300 books
$500 = 500 books
$1000 = 1000 books

Call (818)254-0600 or (800)255-7906
Fax Your Tax Deductible Donation to (818)254-0555

Thank You for Your Kind Support,

"The Way to Happiness"

"Clearing The Cobwebs II"

2007-03-01T11:22:00.000-05:00

Clearing The Cobwebs with Business Ideas

Everyone has experienced a money risk taking opportunity at some point in their lives. Why do people jump in blindly, others fiddle their thumbs, some flip a coin, others do nothing, and some investigate further?

Let me ask you. "Which group of individuals do you think will most likely be successful on a new money making project once they are committed?"

--- The people that jumped in blindly?
--- The people that fiddled their thumbs?
--- The people that flipped a coin?
--- The people that did nothing?
--- The people that investigate further?

Everyday, people are looking to strike it rich on the 'Net.' If you said, "The people that investigate further" you are wrong!

--- The people that jumped in blindly.

These people are 'Happy Go Lucky' individuals. Most of them are broke. They are easily sold and never seem to learn from their impulsive buying habits.

They are very good at the conning game. They read the sales material as weapons before they evaluate the goods. Through their eyes it doesn't matter what the product does, but how flashy the sales material presents itself.

They sincerely believe the image is what richness is all about. Therefore some of these Entrepreneurs may fortunately stumble across a HOT product that makes them rich.

- Conclusion:
Their impulsive buying habits and odd behavior make their bank account look like a yoyo.
-------------------------

--- The people that fiddled their thumbs.

These individuals will rehearse failures over and over in their minds.

They'll have a staring match with their computer screen for hours before deciding to purchase anything. They thoroughly read and investigate everything they possibly can about the product, the people behind it, the company and so on.

There's nothing wrong with that, however when they begin to find reasons not to campaign due to odd excuses like, where the paper was printed, or what hockey team the company supports, or their Horoscope says, "Its gonna be a 'Big Bad Hay Day' forget it!"

- Conclusion:
They can only do well once they have relinquished fear.
Respond to life with action.
---------------------------

--- The people that did nothing.

Newton's Law of Inertia

- Conclusion:
Zero - That's all folks.
---------------------------

--- The people that investigate further.

Most of these individuals are well educated. They know it's important to do a little more background checking. They research the company's resources.

They check for individuality and credibility.
They check the writing dialogue and misspelled words.
They check the dictionary for words they don't recognize.
They check for professionalism.
They check the company's annual profit statements.

In other words these people want to see success first. They'll never take on a business that's struggling. They look for the flaws and if they find more pro-against than pro-fore, they'll close the book on the idea.

When they satisfy their curiosity and it favors to move on the risk, they are well adjusted to commit. Everything from this point is like a science project.

They are more or less upper class individuals that hit on high end markets. They are successful, however boring and draw limits. Although they have the capability, they are not keen on reconstructing (even testing) a potentially hot new product.

While others will wait for test results, some will invest with their own finances. Which is where most successful entrepreneurs come from.

Hypothetically speaking, what if we were to conglomerate 'the people that jump in blindly' and 'the people that investigates further', what would evolve?

Interesting isn't it?

Now let's add two more character traits to this new wrinkle.

+-- The people that fiddled their thumbs.
+-- The people that did nothing.

What would evolve?

- Conclusion:
The people that flipped a coin.
-------------------------------

--- The people that flipped a coin.

What has evolved are individuals that have everything together and know what it takes to succeed. These are your millionaires.

They'll pick a coin from their pocket, flip the coin and call heads or tails. If they call heads and it lands, look out!

This well seasoned Entrepreneur inherited the free 'wheel n deal' spirit of the 'blind personnel and the educated mentality of the 'investigator personnel.'

- The 'Blind' is now well educated.
- The 'Fiddler' has relinquished his fear.
- The 'Investigator' is more liberal.
- The 'Blind' fixed the 'Fiddler' and the 'Investigator.'
- The 'Fiddler' fixed the 'Blind.'
- The 'Investigator' fixed the 'Blind' and the 'Fiddler.'

But what do you suppose fixed 'the people that did nothing?' When 'the people that flipped the coin' decides to take on a risk. He flips a coin. They know opportunity knocks daily. They have so much confidence they can pass up a project...

... at a flip of a coin.

------------------------
About the Author
------------------------

Lonnie Amirault is a seasoned 'Flipper'
He has trained over 1100 agents how
to sell dedicated bandwidth for
businesses online.
http://successunplugged.com/

---------------------------
You are free to Publish this Article to your Blog or Web Site.

Graphics

2006-05-11T19:16:00.000-04:00

Thank you for ordering your graphic design.

Regards,

Lonnie

Lonnie UnPlugged:[SMM] Overcoming Cold Calling Resistance

2005-10-08T19:55:00.000-04:00

Cold Calling is disliked by both Buyers and Sellers. However as a complementary activity to an effective Internet Marketing process, it can be a most effective sales generator.

Tags: cold calling, direct selling, permission marketing,

more...

http://success-unplugged.com
Originally Posted on 10/8/2005 7:55:06 PM
Content source: http://www.strategicmarketingmontreal.ca/newsletter-47.htm

Lonnie UnPlugged:[SMM] Blink Then Click - How visitors explore websites

2005-10-08T17:15:00.000-04:00

Websites should be designed so that even those with weak motivation will still explore the website for the information they are seeking rather than clicking away.

Tags: blink, Usability, Web design,

more...

http://success-unplugged.com
Originally Posted on 10/8/2005 5:17:05 PM
Content source: http://www.strategicmarketingmontreal.ca/newsletter-46.htm

Lonnie UnPlugged:[SMM] Search Engine Optimization, Montreal, 2005 - SEO In The Here And Now

2005-10-08T08:29:00.000-04:00

Search engines bring a significant share of all visitors to any website. The search engine market is under rapid change as a new strong player, Microsoft, enters. Google, Yahoo! and Microsoft are striving to outdo each other in the quality of their results. To maximize the position of any website in the Search Engine results, Search Engine Optimization (SEO) must be correctly and diligently applied. This article gives the background to this.

Tags: Search Engine Optimization, SEO, Google, Microsoft.

,Yahoo!.

more...

http://success-unplugged.com
Originally Posted on 10/8/2005 8:31:03 AM
Content source: http://www.strategicmarketingmontreal.ca/newsletter-45.htm

Lonnie UnPlugged:[SMM] Business Blogging Now

2005-10-08T06:15:00.000-04:00

There are many reasons why Business Blogs are becoming very fashionable. They are powerful instruments for making and maintaining strong customer relationships. Here you will find a full account of the important issues involved in blogging.

Tags: business, blogging, marketing, internet.

more...

http://success-unplugged.com
Originally Posted on 10/8/2005 6:17:00 AM
Content source: http://www.strategicmarketingmontreal.ca/newsletter-44.htm

Lonnie UnPlugged:[SMM] 2020 Hindsight on Y2K

2005-10-08T05:14:00.000-04:00

Looking back at Y2K it may seem that excessive effort was expended on what seemed to be a non-event. It took attention away from a much more profound change as M2K opened, the Internet Millennium. Very significant effort is required from companies and organizations if they are to survive and perform well in this new M2K.

Tags: business, blogging, marketing, internet.

more...

http://success-unplugged.com
Originally Posted on 10/8/2005 5:15:59 AM
Content source: http://www.strategicmarketingmontreal.ca/newsletter-43.htm

Lonnie UnPlugged:[SMM] The NUB Of Your Internet Marketing Strategy

2005-10-08T03:50:00.000-04:00

All agree that Internet Marketing Strategy is essential for selling success. Processes such as SWOT are long-winded and may not include the essentials. The NUB should tie down the Niche, the USP and the Bottom Line.

Tags: business, strategy, marketing, internet.

more...

http://success-unplugged.com
Originally Posted on 10/8/2005 3:51:56 AM
Content source: http://www.strategicmarketingmontreal.ca/newsletter-42.htm

Lonnie UnPlugged:[SMM] The Website 12-Step High Performance Tune-Up

2005-10-08T03:14:00.000-04:00

The Website 12-Step High Performance Tune-Up gives practical steps for the proactive webmaster who wishes to get maximum sales from their website. Some steps must be done daily and others require weekly or monthly effort.

Tags: business, website, marketing, internet.

more...

http://success-unplugged.com
Originally Posted on 10/8/2005 3:15:54 AM
Content source: http://www.strategicmarketingmontreal.ca/websitehpt.htm

Lonnie UnPlugged:[SMM] The Website Ten Commandments for selling effectiveness

2005-10-08T00:28:00.000-04:00

Your website should observe all these 10 commandments for increased selling effectivenss. Breaching any one of them will often destroy the website's ability to generate significant sales.

Tags: selling, website, marketing, internet.

more...

http://success-unplugged.com
Originally Posted on 10/8/2005 12:29:52 AM
Content source: http://www.strategicmarketingmontreal.ca/10commandments.htm

Lonnie UnPlugged:How to create Taglines & Slogans

2005-10-07T22:10:00.000-04:00

A Slogan SHOULD:1. Be memorable2. Recall the brand name3. Include a key benefit4. Differentiate the brand5. Impart positive feelings for the brand6. Reflect the brand's personality7. Be strategic8. Be campaignable9. Be competitive10. Be original11. Be simple12. Be neat13. Be believable14. Help in ordering the brandA Slogan Should NOT:15. Be in current use by others16. Be bland, generic or hackneyed17. Prompt a sarcastic or negative response18. Be pretentious19. Be negative20. Be corporate waffle21. Make you say "So what?" or "Ho-hum"22. Make you say "Oh yeah??"23. Be meaningless24. Be complicated or clumsy- The Art and Science of the Advertising SloganI would say that the "Should NOTS" are more important than "Shoulds." Its better to have no slogan than to have a slogan that is generic/stupid/boring.Creating Irresistible OffersAnyways, Mark Joyner had sent me a copy of his new book "The Irresistible Offer." Imho, the book is quite good. It has a lot of lists that help in brainstorming. But the best part is the 4 questions he shares. Answer these 4 questions and you'll end up with a powerful tagline. And a powerful offer.He deconstructs the most famous tagline of all time: Fresh hot pizza in 30 minutes or its free. Why does it work? How can you create a similar powerful tagline yourself? He lays down a system for creating powerful offers.Its well worth the odd $15 it costs on amazon.comWarren Buffet's Two RulesCoincidentally, Warren Buffet also teaches how powerful offers can be created:Read how young Warren started in business(written by me on master marketer David Frey's forum a few months back.)Action Summary: Create a powerful offer by following Warren Buffet's two rules. If and only if you can convey the offer in one sentence, then create a slogan or a tagline. Or else, forget having a tagline. more...

http://success-unplugged.com
Originally Posted on 10/7/2005 10:10:51 PM
Content source: http://www.BizTactics.com/blog/2005/09/how-to-create-taglines-slogans.php

Lonnie UnPlugged:New Marketing Site: MarketingLinx.com

2005-10-07T19:32:00.000-04:00

Thanks for your emails asking about the new site...Its finally complete and in beta mode.What is the site about?The site is a galore for marketing and persuasion ideas.1. People become members and post links to their favourtie marketing and persuasion articles and blog posts2. The person who posts the best link wins a goodie every week (best link is determined by voting)3. The person who referred the winning link poster wins the same goodie too!Check the site out:http://www.MarketingLinx.comRead more about it:About MarketingLinx.comAction Summary: Become a member for free Post a link to the latest super marketing article you've read Promote the link you receive after becoming a member Extra bonus goodie:First 20 people who post their marketinglinx.com affiliate link with a review on their blogs win: a paperback copy of "Conversations with Millionaires"(Retail value = $15.95. Available on amazon.com for $10.85 + shipping.)(Due to high international postage, the books can only be sent to people staying in USA. If you are residing outside USA, you'll receive a pdf report worth more than $20 instead!)(Send your blog link with your name and address through this form) more...

http://success-unplugged.com
Originally Posted on 10/7/2005 7:32:47 PM
Content source: http://www.BizTactics.com/blog/2005/07/new-marketing-site-marketinglinxcom.php

Lonnie UnPlugged:Targeting A Niche Market

2005-10-07T17:19:00.000-04:00

Is your website targeting a niche market? Whether you are following the advice of top Internet Marketers, or if you just happened to have a business that caters to a very specific target audience; you must be able to … more...

http://success-unplugged.com
Originally Posted on 10/7/2005 5:19:46 PM
Content source: http://www.traffic-o-matic.com/targeting-niche-market.html

Lonnie UnPlugged:How To Increase Your Website Traffic

2005-10-07T14:38:00.000-04:00

I am reasonably certain that anyone reading this article is familiar with all the free online advertising methods such as the all-too familiar Sp-m emails, Classified Ads... more...

http://success-unplugged.com
Originally Posted on 10/7/2005 2:38:42 PM
Content source: http://www.traffic-o-matic.com/indirect-advertising.html

Lonnie UnPlugged:Successful Home Based Business Secrets

2005-10-07T12:00:00.000-04:00

You can make more money with a home based business than with working sixty hours a week for someone else. Let me ask you a question... more...

http://success-unplugged.com
Originally Posted on 10/7/2005 12:00:41 PM
Content source: http://www.traffic-o-matic.com/successful-home-based-business.html

Lonnie UnPlugged:Warning To All Internet Marketers

2005-10-07T09:03:00.000-04:00

More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game. Why? more...

http://success-unplugged.com
Originally Posted on 10/7/2005 8:55:37 AM
Content source: http://www.traffic-o-matic.com/internet-marketing-strategy.html

Lonnie UnPlugged:Kindergarten Dropout Makes A Fortune In Internet Marketing

2005-10-07T07:10:00.000-04:00

Hyperboles abound in Internet Marketing Myth has its own area code Hype has its own country And BS its own universe Anyone desiring to enter this perilous terrain should proceed with caution Wearing a full body hype resistant armor is strongly recommended If that s not available growing a second layer of thick skin is advisable For the beginning marketer novice webmaster or the Internet hobbyist who just wants to earn a little extra income all the hype c... more...

http://success-unplugged.com
Originally Posted on 10/7/2005 7:10:36 AM
Content source: http://www.zoomarticles.com/Marketing/51101.asp

Lonnie UnPlugged:The Marketing Niche Factor

2005-10-07T04:11:00.000-04:00

The Marketing Niche Factor By F Terrence Markle http www QuikSystems com What s all the talk about niche marketing It s all about marketing to a special area of demand for a product or service There are plenty of opportunities available if you haven t got into niches yet As everyone knows the Internet market is huge Niches are everywhere and they are here to stay Do the research and you can find one or more profitable niches tha... more...

http://success-unplugged.com
Originally Posted on 10/7/2005 4:11:35 AM
Content source: http://www.zoomarticles.com/Marketing/50976.asp

Lonnie UnPlugged:20 Super Hot Ways To Make More Money From Your Customers

2005-10-07T03:50:00.000-04:00

1 Insert a brochure for another product in the first product package your customer buys from you 2 Sell a basic product and tell people for a little more money they can receive the deluxe edition 3 Give your customers a f ree subscription to your e zine and include back end products in each issue 4 Charge people extra money to get the reproduction rights 5 Send your customers greeting cards at holidays with your back end product o ffer inc... more...

http://success-unplugged.com
Originally Posted on 10/7/2005 3:50:34 AM
Content source: http://www.zoomarticles.com/Marketing/50850.asp

Lonnie UnPlugged:Improving Search Engine Rankings

2005-10-07T01:37:00.000-04:00

Search Engine Optimization SEO is one of the latest trends in marketing Websites have proven to be successful drivers of traffic and revenue Naturally companies are examining how to improve the number of quality leads to further drive profits on the web Given the overwhelming amount of traffic that Google and Yahoo s search engines receive the focus is often on improving rankings on these search engines Now let us take a quick look at how you can improve your webpage s rankings ... more...

http://success-unplugged.com
Originally Posted on 10/7/2005 1:37:33 AM
Content source: http://www.zoomarticles.com/Marketing/50881.asp

Lonnie UnPlugged:So what is CMYK

2005-10-06T22:59:00.000-04:00

CMYK CMYK is the 4 color process used by commercial printers all over the world The letters stand for C Cyan M Magenta Y Yellow and K Black CMYK All digital photos and most scanned photos are automatically saved as RGB This color model is not acceptable for printing and all RGB photos must be changed to CMYK before sending to a printer Do you want a good quality print your photos must be saved in the CMYK format Don t stay in the Dark about what is the co... more...

http://success-unplugged.com
Originally Posted on 10/6/2005 10:59:32 PM
Content source: http://www.zoomarticles.com/Marketing/50591.asp

Lonnie UnPlugged:Speech Writing Tips The 14 Speech Writing Secrets of President Bill Clinton

2005-10-06T20:27:00.000-04:00

Speaking in public can be a powerful way to build a business It can help raise the profile of your business generate new leads and create greater profits But speaking in public can be nerve wracking and seriously stressful for first timers Writing a speech can be a major challenge especially for technical writers We can all learn from watching professional speakers I have achieved a long held ambition to hear Bill Clinton in Perth on Saturday February 23 2002 It was a fa... more...

http://success-unplugged.com
Originally Posted on 10/6/2005 8:27:31 PM
Content source: http://www.zoomarticles.com/Marketing/50763.asp

Lonnie UnPlugged:How Important is your Marketing

2005-10-06T20:10:00.000-04:00

Bob called last week from Phoenix Arizona with some stunning news about his web site He first contacted me in the fall of 2003 He had a web site that was helping him generate a healthy income but he sensed he could be doing even better He wanted to get more visitors to his web site and get more of them to contact him about his retail liquidation services Are you interested in getting more prospects to your web site and prompting more of them to contact you Over the two months... more...

http://success-unplugged.com
Originally Posted on 10/6/2005 8:10:31 PM
Content source: http://www.zoomarticles.com/Marketing/50514.asp

Lonnie UnPlugged:Using Back Links to get Top Search Engine Ranking

2005-10-06T17:56:00.000-04:00

Using Back Links to get Top Search Engine Ranking There are no hidden secrets on how to rank high with the major search engines All that is needed is a basic understanding of how search engines work and a bit of know how Perhaps the biggest contributing factor to a successful web site is incoming links or Back Links Without links your website will more than likely go unnoticed So how should you accumulate these links Below are a few basic methods to accumulate quali... more...

http://success-unplugged.com
Originally Posted on 10/6/2005 5:23:29 PM
Content source: http://www.zoomarticles.com/Marketing/50668.asp

Lonnie UnPlugged:5 Strategies to Streeetch Your Good Press

2005-10-06T14:56:00.000-04:00

In the following story Toronto Star columnist and lifelong Catholic Kathy Shaidle whose website tweaks confining religious and spiritual notions talks about how she s been gathering steam to publicize her site Shaidle s irreverent commentary spares no one She dispenses her thoughts on everything from renting a married priest to buying enlightenment What better way to provoke controversy than to challenge the sacred cow of people s spiritual and religious beliefs Vi... more...

http://success-unplugged.com
Originally Posted on 10/6/2005 2:46:28 PM
Content source: http://www.zoomarticles.com/Marketing/50681.asp

Lonnie UnPlugged:Branded Email The Next Generation of Email

2005-10-06T13:48:00.000-04:00

For the past 75 years almost every form of popular communication has transformed from black and white to color Newspapers television and computers are only a few examples Well some computers went from green and white to color That leaves this question Why hasn t everyday email communication done the same Think about it this way your company probably spends quite a bit of money on building brand image Billboards newspaper ads radio ads jingles TV commercials logo creatio... more...

http://success-unplugged.com
Originally Posted on 10/6/2005 1:49:26 PM
Content source: http://www.zoomarticles.com/Marketing/50511.asp

Lonnie UnPlugged:Unique Generating RSS Subscribers Tip

2005-10-06T13:30:00.000-04:00

I couldn't resist publishing this amazing tip by Tom Hespos of Underscore Marketing, one of the many in "Unleash the Marketing & Publishing Power of RSS".

"If I were promoting a feed for a client, I'd advertise it in all the obvious areas of the client's site. But I'd like to see some external promotion as well.

One of the tactics we've been able to employ to get targeted subscribers efficiently is "co-registration". We place our newsletter subscription offer in areas where consumers are already signing up for offers that are relevant to their interests and lifestyles.

For example, if I'm trying to get subscribers for an e-mail newsletter about lawn care, I might buy a placement on a site that's offering coupons for home improvement stores and pitch consumers there.

We pay the publisher only when people subscribe to our newsletter. This tactic is easily adaptable to promoting RSS feeds."

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.

more...

http://success-unplugged.com
Originally Posted on 10/6/2005 1:06:23 PM
Content source: http://rssdiary.marketingstudies.net/content/unique_generating_rss_subscribers_tip.php

Lonnie UnPlugged:Marketers on RSS: The Best Of #1

2005-10-06T11:22:00.000-04:00

What do savvy marketers have to say about RSS? What are their top tips?

I set to find that out end of 2004 to collect the best possible insights on RSS marketing from top marketers and RSS developers and leaders, for "Unleash the Marketing & Publishing Power of RSS".

Here's the first part of Marketers on RSS ...

1. How can RSS be fully integrated in our marketing and communications mix
Answered by Robin Good, MasterNewMedia.org

"From what I can see RSS is an effective marketing channel in that it allows easy and extended distribution of your core news and information channels to the widest possible audience with very low costs, maximum compatibility with a great number of media devices and with the added ability for the customer to take on this information and reuse it to hir (his + her) benefit.

That allows customers to further become marketers and promoters of your own products and services. If we openly allow the content of public RSS feeds to be freely subscribed, syndicated, re-aggregated and republished we will only find that new and greater value can be extracted every time someone goes about doing this.

So it is important not to keep RSS newsfeeds under locks.

RSS is one of the purest viral marketing channels. Its virality being spelled clearly in its acronym: Really Simple Syndication.

Yes, you need to make these three words make sense to you in order to leverage the maximum out of this content format.

Allow syndication. Don't limit it.

Let others take your RSS feed and do things with it. Encourage them to do so. Have them use it to republish your news (among others) on their home page. Help them achieve that. Write and explain with short stories or simple tutorials how easy it is to search, filter and aggregate content from different RSS feeds and to create dedicated niche newsfeeds on most any topic you can think of. Explain openly that if you do create such dedicated newschannels they can be as easily republished as news Web site, which can carry contextual ads (Google AdSense) from day one. Very sustainable if not altogether profitable.

Look for example at the work being done by Waypath with their Blender experiment and see other useful and complementary uses of RSS that can be economically profitable."

And another great tip from Robin: "Create as many RSS newsfeeds for your content as are the topic/themes that you cover. Do not pack all of your content under one generic RSS channel."

2. What's really going to drive readers/customers to adopt RSS? Buyers of what products and services are most likely to adopt RSS?
Answered by Bill French, MyST Technology Partners

"I don't think anyone wants to adopt RSS; rather they want timely information in a controlled and organized way such that it helps them do their jobs better, or manage their personal information diet. This is precisely the reason we adopted (for the most part) SMTP - but none of us considered "adopting SMTP". Email applications and the benefits of a store-and-forward architecture with reasonable assurance of delivery drove us into the realm of SMTP. And the driving force that seems to be causing early adopters to use RSS feeds has more to do with the volume of information and news that we find ourselves awash in each day.

There's no question; everyone will eventually adopt RSS (or similar formats) but we'll know that has happened when no one refers to it as RSS. ;-)"

3. How would you compare RSS and e-mail as content delivery tools?
Answered by Tom Hespos, Underscore Marketing

"RSS is all about consumer control. How many times have you thought about subscribing to an e-mail newsletter but thought, "Nah, they'll probably sell my e-mail address to spammers" and didn't subscribe? With RSS, consumers can unsubscribe from feeds at any time, so the risk of getting unwanted content or spam is virtually nil.

I think consumers have been waiting for something like this for quite some time. The added control will make them more likely to want to aggregate content from publishers they read regularly. As a marketing guy, I think it's appropriate to mention that moving to RSS is not without its risks. Content publishers know that it's somewhat cumbersome to unsubscribe from an e-mail newsletter, so they've taken certain chances with their e-mail newsletters that they won't be able to take with RSS - they carry standalone sponsor messages, load up their HTML newsletters with animated ads, maybe take a risk with some of the stories they write.

Since the "unsubscribe" button is right there for feed subscribers, publishers might not get a second chance if they screw up. With RSS, there's no broadcasting a "Please come back" message to people who unsubscribe. If you lose someone, you lose them until they decide to come back. So I'm sure publishers will need to handle RSS with kid gloves until they get a sense of what their subscribers will like and what will make them run for the door."

To be continued ...

And you can of course get the full interviews in "Unleash the Marketing & Publishing Power of RSS".

more...

http://success-unplugged.com
Originally Posted on 10/6/2005 11:24:23 AM
Content source: http://rssdiary.marketingstudies.net/content/marketers_on_rss_the_best_of_1.php

Lonnie UnPlugged:Going Deep in The Otter Group Podcasting for Learning Strategy

2005-10-06T11:04:00.000-04:00

The Otter Group has been making quite some waves recently with their RSS Networks for Learning and their e-learning podcasts, which they are using as part of their marketing mix.

In addition, they recently published an excellent report on using podcasting for learning, certainly worth a look.

I was very happy to have had the opportunity to do an e-mail interview with them, which is published in full below ...

1. It seems your podcast is generating quite a business impact, so we have to wonder how you are promoting it?

We did very little promotion beyond mentioning the podcast on our website (http://www.ottergroup.com) which at that time was serving 21,000 unique sites per month. We also listed the podcast in the directories and posted the feed on Itunes the first week that Itunes opened up their store to podcasts. Subscription to the podcast has grown over the last few months. It has really been an example of viral marketing. And publishing the paper has helped draw attention to the podcast series. Last week's podcast on "making the first offer" was downloaded 528 times from Itunes and 535 times directly from the blog that hosts the series: http://www.negotiationtip.com/blog

2. What kind of subscriber growth are you seeing?

Here is a compilation of our podcast subscriptions over time and by topic:

May
392 views

June
691 views

July (so far)
448 views

breakdown
110 views of the Salary Negotiation podcast
71 Negotiation Tip: "Negotiating Styles" 6/14/05
61 Negotiating Tip Podcast: "Psychological Traps" 6/30/05
59 Negotiation Tip: "Art of Questioning" 6/6/05
54 Negotiation Tip Podcast: "Managing Assumptions" 6/21/05
52 Negotiation Tip: "Dealing with Difficult People" 5/26/05
39 Negotiation Tip: "Empathy" 5/19/05
38 Negotiation Tip: "Approaches to Negotiating" 4/5/05
37 Negotiation Tip: "Being Assertive" 5/12/05
30 Negotiation Tip: "Understanding Alternatives" 5/5/05
24 Negotiating Tip Podcast: "The Split the Difference Swindle"

As I mentioned, the last podcast has had over 1,000 downloads in one week. So our subscription rates are clearly going up dramatically.

More detailed and most recent statistics are available at our site.

3. How is podcasting impacting your business?

Podcasting has been helpful to our business in a number of ways. We come from the world of e-learning program development and management and we have shifted our production strategy to finding very low cost ways of producing and distributing learning materials. Podcasting is a perfect example of our new production model. And we are waiting for the rumored upgrade in the next version of Apple's I-life that will allow us to include graphics and video to our podcast streams.

Our new business strategy is to use RSS to build continuous learning networks for organizations. Podcasts from one new channel for learning and are well suited to certain types of training. In the negotiating tips podcast we are using the public podcast for one of our clients as a means of extending a formal learning program on conflict resolution. We are planning new podcasts on topics such as hedge funds and investing that will also fit this public/private model.

We believe podcasting has driven new traffic to our web site, which has been dramatically increasing over the past five months of our podcasting series. In September we had a total of 48,000 distinct hosts served. In April before we started podcasting, we had only 21,000 hosts served. I believe this traffic correlates with interest in our podcast series.

4. Do you perhaps have some practical advice for podcasters?

I think our paper is full of very good advice on how to think about podcasting. I would say that the most important thing is to make podcasts that are interesting. We are fortunate in working with Josh Weiss who is at the Program on Negotiation at Harvard. His content is great and worth listening to and revisiting. I find myself listening to the podcasts on my airplane trips. I negotiate all the time and I know these tactics well, but I always find something new and interesting in the podcasts-even those I have heard before.

From the paper, there are a few basic things that every podcaster should keep in mind:

Description. Always include a brief description and a title for your podcast so people can find it in the podcast directories and scan for relevant content.

Brevity. Podcasts work best when they are short and to the point. We recommend limiting the length of a podcast to two to four minutes. Or, create a shorter and longer version of the same topic.

Publish only high quality audio. Podcast listeners expect clear, semi-professional audio. With many inexpensive or free audio editing and recording tools, high quality audio recording is within reach of even the smallest budget.

Publish regularly. Weekly or bi-monthly- be consistent and let listeners know when you will be away. Josh advises: "if you are going to do a weekly podcast, you should have a lot of material in 'mental storage.' When you get people to tune in regularly, you create an expectation that something will be coming each and every week."

Keep it free and open. Keep some or all of your podcast open to the general public. Sharing knowledge with the public can help raise your company's profile as a leader and innovator in your industry.

Hit the directories. Make sure your podcast is easy to find. People should be able to easily access your podcast, either through your company portal, website, RSS, or desktop program. iPodder and iTunes are free podcast aggregators that can be downloaded on a work or home computer. E-mailing a link to the podcast (or the podcast itself) is also a great way to deliver podcasts.

Use consistent/persistent notifications. Use a combination of technologies to inform your listeners about your podcast. Introduce the podcast on your company portal, weblog, and through email.

more...

http://success-unplugged.com
Originally Posted on 10/6/2005 11:06:22 AM
Content source: http://rssdiary.marketingstudies.net/content/going_deep_in_the_otter_group_podcasting_for_learning_strategy.php

Lonnie UnPlugged:DMA05 Atlanta: Are You Coming?

2005-10-06T08:09:00.000-04:00

As a direct marketer, I'm looking very much forward to visiting the DMA05 conference in Atlanta, between October 15-19.

If you're going as well, drop me an e-mail and we can meet for a drink.

Very happy I'll get the opportunity to see what's new in the direct marketing industry and write about it here.

Not so happy about the fact that they never even responded to my offer to present on the topic of RSS for direct marketing:(

You'd think that the direct marketing industry would have caught up on RSS by now. And no, no RSS-oriented sessions at all.

But still, the program is looking great. Just need to get my Tablet PC set-up by the time we fly off ...

more...

http://success-unplugged.com
Originally Posted on 10/6/2005 8:11:22 AM
Content source: http://rssdiary.marketingstudies.net/content/dma05_atlanta_are_you_coming.php

Lonnie UnPlugged:Having a Robot Read RSS Content to You?

2005-10-06T06:41:00.000-04:00

Who needs screen RSS content subscription and reading, if you can have a robot dog read your favorite RSS feeds to you?

No, it's not a joke, although I somehow wish it were.

Sony just demonstrated a new robotic dog, capable of doing just that.

"Aibo is a robotic dog which has the ability for short term memory mapping and reading out news feeds through RSS (Really Simple Syndication). Next time, we wanna look out for communication related news, we won't need to boot up our PCs or launch our PDAs any more. Aibo will come and buzz in into our ears directly!"

Innovative? Certainly.

Useful? Only if you're the next generation techno freak. But really, what are these guys thinking?

more...

http://success-unplugged.com
Originally Posted on 10/6/2005 6:43:22 AM
Content source: http://rssdiary.marketingstudies.net/content/having_a_robot_read_rss_content_to_you.php

Lonnie UnPlugged:New Tool to Submit Your RSS Feed to Search Engines Online

2005-10-06T04:30:00.000-04:00

Having your feed appear in the key RSS search engines and directories can go a long way towards achieving better online visibility and can also aid you in your natural traditional search engine rankings.

There's a new tool on the block to help you do so via a simple online interface, and that for free. While it only submits to about 26 search engines and directories right now, FeedShot is a great solution if you're looking for a quick and free tool to get your feeds better visibility and findability.

more...

http://success-unplugged.com
Originally Posted on 10/6/2005 4:32:22 AM
Content source: http://rssdiary.marketingstudies.net/content/new_tool_to_submit_your_rss_feed_to_search_engines_online.php

Lonnie UnPlugged:Sharon Housely on RSS Security

2005-10-06T02:26:00.000-04:00

My friend Sharon Housely just made a great article on RSS and security available for re-publication. It follows in full ...

Security And RSS
by Sharon Housely

RSS is growing at a lightening speed. What was once only known as a "techie tool", RSS is becoming a tool that is continuously being used by the general population.

Along with the good comes, the not so good. And while some have mentioned the emergence of RSS spam, where content publishers dynamically generate nonsensical feeds stuffed with keywords, the real concern relates to security. While an annoyance to the search engines, spam in RSS feeds pales in comparison to the possible security concerns that could be in RSS' future.

Security Implications Related to RSS
As RSS gains momentum security fears loom large. As publishers are quickly finding innovative uses for RSS feeds, hackers are taking notice. The power and extendibility of RSS in its simplest form is also its achilles heel. The expansion capabilities of the RSS specification, specifically the "enclosure" field which has launched the podcasting phenomenon, is where the vulnerabilities lie.

The enclosure field in itself is not the problem, in fact the majority of RSS feeds do not even use the enclosure tag. The enclosure tag is essentially used to link to file types, things like images, word documents, mp3 files, power point presentations, and executables and can be thought of in similar terms to email attachments.

The fact that RSS can be used to distribute these file types has opened a myriad of doors to users of the syndication standard, but also has created cause for concern.

Most people do not feel that the risk is significant because people "choose" the content that they receive, and while it might make the distribution of malware, viruses and spy applications via RSS less prevalent, their is still the inherent risk of a infected file being distributed.

The problem is one of both technology and lack of education
The danger lies in the fact that many RSS readers, news aggregators, or pod-catchers automatically download the information contained in the enclosure field regardless of its file type or source.

Most RSS developers acknowledge the risks associated with the enclosure field, but few have had the forethought to include filtering, screening or authentication capabilities and many automatically download enclosures.

Nick Bradbury of Bradsoft/NewsGator seems to be proactive, designing FeedDemon with security in mind. FeedDemon uses an editable safelist of file types as well as allowing users to monitor what files are automatically downloaded. FeedDemon also contains hard-coded warnings related to specific file types.

Developers of ByteScout took a different approach to the handling of enclosure files, ByteScout does not automatically download anything without user intervention for each download.

Unfortunately, not all RSS readers, aggregators and podcatchers consider the possible security implications associated with RSS feeds and podcasts, some will automatically download enclosures without warning or any thoughts of security. Be sure to examine how your RSS reader handles files contained in the enclosure field of an RSS feed.

With the increased use of RSS and podcasting, the security risks increase with it. Their is cause for concern, however proactive users and conscientious developers can easily subvert the risk by taking precautions seriously. Computer viruses and malware are cause for legitimate concern, there is ample time and action that can avert potential problems.

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for FeedForDev http://www.feedfordev.com an RSS component for developers.

more...

http://success-unplugged.com
Originally Posted on 10/6/2005 2:28:21 AM
Content source: http://rssdiary.marketingstudies.net/content/sharon_housely_on_rss_security.php

Lonnie UnPlugged:According to Forrester, 6% Use RSS

2005-10-06T01:33:00.000-04:00

In an announcement of their Consumer Forum 2005 event, Forrester Research reports that RSS is now being used by 6% of consumers, compared with 2% in 2004.

There really isn't much more to add, as their press release really isn't very revealing. Looking forward to reading more about this shortly.

more...

http://success-unplugged.com
Originally Posted on 10/6/2005 1:35:21 AM
Content source: http://rssdiary.marketingstudies.net/content/according_to_forrester_6_use_rss.php

Lonnie UnPlugged:RSS and E-mail #2: Delivering Your E-zine via RSS

2005-10-05T23:12:00.000-04:00

We already established that RSS and e-mail in fact need to be used together, as opposed to either one replacing the other.

While RSS might not be used by as many people as e-mail, you can be sure that those that do use it and subscribe to your feeds will get your content without fail. In addition, many already prefer to receive information via RSS instead of e-mail, making RSS an absolute must as a supplement to e-mail delivery.

Let's now take a detailed look at exactly how RSS and e-mail can work together.

1. Announcing Your E-zine via RSS

What's the use of an excellent e-mail e-zine if it's blocked by spam filters or lost in the recipient's mailbox? No matter how high quality content you prepare, if it's not received it can't be read and then acted upon to drive sales your way.

Namely, you need to stop thinking of your e-zine in terms of e-mail delivery, but rather consider it as a vehicle to present relevant and related content in a specific context of an individual e-zine issue, which can then be delivered to your recipients in multiple ways.

Just consider newspapers, which are delivered in print format, on the Web, via e-mail and RSS as well, all this to assure optimum delivery according to end-user preferences.

While most e-zine publishers will never consider presenting their e-zine in print format and delivering it via traditional delivery services, you need to explore all available means of online delivery. After e-mail, RSS is the first that comes to mind.

Using RSS to announce your e-zine via RSS is the simplest and least expensive way to get started with RSS and it will help you make sure that your valuable content in fact does get delivered, at least to the audience using RSS.

A) The Process: E-mail E-zines

What is the process behind traditional e-zine publishing?

--> The publisher provides an e-mail e-zine subscription box, in which visitors enter their e-mail addresses, thus giving consent to the publisher to receive his communications and at the same time building his subscriber database.

--> The e-mail address is saved in the publisher's subscriber database.

--> The publisher prepares an e-zine issue, usually creating an HTML document with either full-text e-zine issue articles and news or summaries of articles with links to full-text articles on his website.

--> The HTML document is packaged as an e-mail message by the publishers' e-mail publishing solution and then sent to his subscriber database using e-mail as the delivery channel.

--> E-mail messages "travel through the internet" and are either stopped on the way by various spam filters and other "barricades" and are then either deleted automatically or delivered to the subscribers' e-mail accounts.

--> Subscribers download these e-mail messages when they log-on to their e-mail account and can then manipulate them, either deleting them, moving them to another folder or reading them.

How can we now transfer this process to publishing your e-zine via RSS as well?

B) The Process: RSS Content Delivery

We first need to understand how RSS content delivery works.

--> The publisher creates an RSS feed, basically just a simple XML file structured in a specific way, and provides a link to that XML file on his website and through other sites, search engines and directories. The file needs to first be created and then uploaded to the server, before a link to it can be provided. Fortunately, there are many tools available that will do this for you easily.

--> The visitor to the website subscribes to this RSS feed, by easily importing the link to the RSS feed in to his RSS Reader/Aggregator, instead of giving the publisher his e-mail address. In terms of subscriptions, the process is reversed. Instead of the visitor giving his e-mail address to the publisher, the publisher rather provides the visitor with a single URL, which then the visitor "puts" in his aggregator.

--> The publisher now prepares a new story or article to include in the RSS feed. Usually, he first publishes this new story on his website and then simply prepares a summary and puts it in to the RSS feed/file. In this case, the summary in the feed simply notifies the reader of new full-text content being made available and pulls him to click-through to the full-text article on the website. Alternatively, the publisher could also provide full-text content of the story in the feed.

--> As soon as the publisher updates the RSS feed with the new story, the subscriber can retrieve it and read its content. The feed content is immediately available to the subscriber, without having to face any spam filters on the way.

All of this might sound complicated, but it really is not. Let's now take a look at the process from the e-zine publishing point of view.

C) The Process: RSS E-zine Delivery

--> The publisher creates an RSS feed intended to specifically notify subscribers of new e-zine issues and promotes it on the website. The feed should be promoted directly below the e-mail subscription box, serving simply as an alternative to e-mail delivery. Visitors have the choice of subscribing either via e-mail or RSS.

--> The publisher now takes the HTML document he already prepared for the e-mail version of the e-zine, and puts it online like any other webpage. What you basically need to do is practically take the same presentation and format that you already prepared for the e-mail e-zine and place it online for anyone to see.

--> The publisher then creates a new story or content item in the RSS feed, which is basically just a short summary of the e-zine and links it to the webpage he prepared earlier.

--> Once subscribers retrieve the feed, they see a new content item with the e-zine title and its description. After clicking on the title they are taken to the web version of the same e-zine that was also delivered via e-mail.

D) The Technology

As you can see this is a simple process and it only takes about 5 minutes more to do than just doing an e-mail version, and it will ensure that your content is now accessible to all those that prefer RSS to e-mail, it will generate additional exposure for your content by being included in RSS search engines and directories and it will generate more search engine visibility for you.

The best part is that the technology to publish an RSS feed in such a way is widely available and there are quite a few tools to choose from.

If simple e-zine delivery via RSS is your starting goal, a desktop solution should work very nicely. Just try out http://www.feedforall.com, which is the market leader in this category, or the less advanced but free http://www.usablelabs.com/productFeedSpring.html.

Keep in mind that only using RSS for e-zine announcements is the simplest way to go and that there is much much more you can do with RSS.

In the next article of the series we'll take a look at how you can measure the readership of your RSS e-zine version and then take on other ways RSS and e-mail can work together.

more...

http://success-unplugged.com
Originally Posted on 10/5/2005 11:14:20 PM
Content source: http://rssdiary.marketingstudies.net/content/rss_and_email_2_delivering_your_ezine_via_rss.php

Lonnie UnPlugged:Test Results: Optimizing Web Sales via Web Advertising Analysis

2005-10-05T22:42:00.000-04:00

At Studio Moderna, we recently started with intensive web advertising / direct marketing campaigns for some of our brands online. I'm happy to be able to share some of our findings, which can be of assistance when planning your online campaigns with the aim of facilitating direct sales of consumer products (fitness category).

The campaigns were being analyzed in real time by our partners, Iprom, which is one of the leading providers of ad measurement and serving solutions in Europe.

In one of the first such studies in the world, after a 1 month research period, which included advertising on 85+ web media and 50 different ad creatives, our preliminary results show that new customers were, on the average, exposed to the ad creative 16.9 times before making the purchase. The campaign reach was 100,000+ internet users and standard IAB ad creative sizes were used (728x90px and 160x600px; static .jpg files). This is just one of the 67 variables we are currently watching and analyzing.

What do these results tell us?

While it's still to early to be completely certain, but based on this data we can presume that the optimum ad impression frequency is 17 impressions per user, after which we either cease the campaign or start advertising another product.

These of course can vary from campaign to campaign, based on ad creative and the product advertised. But it does tell us that each campaign needs to be carefully analyzed to establish the optimum impression frequency per user, in order not to waste funds.

Furthermore, the results show that established standards for impressions do not always work. Namely, much previos research by other companies showed that the optimum number of ad impressions per user per campaign is app. 9, which in this case is proven completely wrong.

By knowing the right number for our company, we are now able to precisely plan the required frequency to reach maximum effect for our money.

We are of course continuing the research and expanding it to all of our 20 Central and Eastern European markets, and we will be sharing more results (especially aggregate results in the attempt to establish valid standards) as they become available.

more...

http://success-unplugged.com
Originally Posted on 10/5/2005 8:57:19 PM
Content source: http://www.marketingstudies.net/blogs/diary/archive/000537.html

Lonnie UnPlugged:Attensa Moves One Step Closer to RSS Aggregators of the Future

2005-10-05T19:38:00.000-04:00

Attensa, the Outlook RSS Reader, just made one more step towards what might become the future of RSS Readers, mainly taking them beyond "simple" feed aggregation towards more complex social networking features.

Their first such social networking feature is Del.icio.us integration: using Attensa for Outlook, Del.icio.us users can easily add Del.icio.us keyword tags to webpages and at same time automatically update and synchronize with their Del.icio.us account.

Furthermore, Attensa allows you to post to LiveJournal, Blogger and TypePad blogs as easily as sending an email, directly from the integrated reader.

This is of course only the beginning of what we're going to see in the future in terms of feed aggregators also becoming social aggregators.

Now, if Attensa were only to add advanced RSS filtering features ...

more...

http://success-unplugged.com
Originally Posted on 10/5/2005 7:40:17 PM
Content source: http://rssdiary.marketingstudies.net/content/attensa_moves_one_step_closer_to_rss_aggregators_of_the_future.php

Lonnie UnPlugged:Another Top Feeds List: PubSub

2005-10-05T18:38:00.000-04:00

PubSub just launched a new "list service", listing the top 1.000 most popular sites, including blogs of course. What's interesting is that their tracking is based on the feeds they are watching.

The Search Engine Journal reports:

"PubSub LinkRanks measures the strength, persistence, and vitality of links appearing in the more than 16 million web feeds monitored by PubSub. PubSub has also made available the PubSub LinkRanks 1000, a list of the most consistently influential sites that publish feeds, based on their average LinkRank scores during the past 30 days (hey that's 500 more than the Feedster 500 and actually based on Science!)."

Who's number one? Interestingly enough, the BBC site.

more...

http://success-unplugged.com
Originally Posted on 10/5/2005 6:40:15 PM
Content source: http://rssdiary.marketingstudies.net/content/another_top_feeds_list_pubsub.php

Lonnie UnPlugged:The Future of the Marketing Diary

2005-10-05T17:01:00.000-04:00

I've been giving alot of thought lately to what should happen to The Marketing Diary, due to the fact that I really don't have enough time to post regularly, considering all of my marketing projects and the other blog, The RSS Marketing Diary.

This "blog" started out with the intention of covering my internet marketing findings, experience and test results, but soon became everything but that.

Part of the reason for this unfortunate turn of events is that I'm under obligation not to share practically anything we're doing and especially not mention any numbers at all. Makes sense of course, since I'm sure our DRTV competitors would love to get their hands on our test reports and findings on what's working for us in terms of e-commerce and online direct marketing.

With this said, this blog will continue its life, although I'll only be able to share our results once they become public knowledge.

Instead, the blog will focus on my direct marketing commentary and the experience that I am at liberty to share.

Comments are of course most welcome.

more...

http://success-unplugged.com
Originally Posted on 10/5/2005 5:03:15 PM
Content source: http://www.marketingstudies.net/blogs/diary/archive/000533.html

Lonnie UnPlugged:RSS to Drive Banner Ads: Nothing to Get Carried Away About

2005-10-05T15:28:00.000-04:00

Scott Quick, who we're discussing doing a book with, just sent me the link to an article on AdWeek about the upcoming BBC online campaign with a twist.

[BTW - Scott's blog is my favorite RSS source, highly recommended]

BBC is going beyond the traditional banner ad by using RSS to drive dynamic and targeted story headlines within the actual banners, instead of just going with a less attractive and less clickable slogan.

It only makes sense --- by providing constantly fresh and targeted content via their ads BBC will manage to attract more actual clickers and get the opportunity to convert that experience in to a website registration or even newspaper subscription.

And there's another twist as well: using RSS the ad content will dynamically adapt on-the-fly.

"Should a news story break that is likely to elicit wide attention, Agency Republic increases the volume of ads in circulation with current headlines from the BBC Web site."

Certainly an interesting use of RSS, which goes a far way in demonstrating what the format can do for marketers. Perhaps not strictly related but still resembling is the case study shared by Sharon Housley on how some of their clients are using RSS to drive and manipulate banner ads on multiple sites.

But let's not get carried away here. What BBC is doing might be innovative from the viewpoint of using RSS, but ads with dynamic content are nothing new.

E-commerce sites have long been using ads that display their latest products and some are even going the way of behavioral targeting --- tracking users through multiple sites and then displaying products within banners that best meet the perceived needs of the prospect. For example, if during your browsing you showed an interest in high-end laptops, their banner ads would promote high-end laptops, and so on.

But still, a great move by BBC that deserves all the praise. Not to forget, AdWeek also mentions some other great examples:

"BBC is not alone in using RSS in its advertising. In a June CNN.com ad campaign to build awareness and trial of its free video service, Agency.com built ads that included dynamically generated headlines of news videos on the site. Reuters has worked with Nasdaq and Coca-Cola for campaigns that package RSS feeds of its news stories into ad units tailored for those brands' audiences."

"For the six-month campaign, Omnicom Group's Agency Republic, the BBC's lead agency, is targeting "inquisitives," the at-work audience that tends to dip in and out of news stories throughout the day. In one ad, tagged "news for a nonstop world," a real-time feed of the latest BBCNews.com world news headlines orbits a globe. A second execution for lifestyle sites and visitors has headlines and the opening sentence of entertainment stories."

more...

http://success-unplugged.com
Originally Posted on 10/5/2005 3:30:14 PM
Content source: http://rssdiary.marketingstudies.net/content/rss_to_drive_banner_ads_nothing_to_get_carried_away_about.php

Lonnie UnPlugged:What a MARVELOUS THING, The Power Of Keywords Today To Make Money!

2005-10-04T01:05:00.000-04:00

Have you ever thought of keywords as a commodity? Something bought and sold? Could there be a supply and a demand for words? more...

http://success-unplugged.com
Originally Posted on 10/4/2005 1:05:37 AM
Content source: http://www.advertising-online-strategies.com/keywords-blog.html

Lonnie UnPlugged:online marketing agency

2005-10-04T00:26:00.000-04:00

online marketing agency more...

http://success-unplugged.com
Originally Posted on 10/4/2005 12:26:37 AM
Content source: http://www.no1-marketing.info/online-marketing-agency.php

Lonnie UnPlugged:According to Forrester, 6% Use RSS

2005-10-03T22:41:00.000-04:00

In an announcement of their Consumer Forum 2005 event, Forrester Research reports that RSS is now being used by 6% of consumers, compared with 2% in 2004.

There really isn't much more to add, as their press release really isn't very revealing. Looking forward to reading more about this shortly.

more...

http://success-unplugged.com
Originally Posted on 10/3/2005 10:41:36 PM
Content source: http://rssdiary.marketingstudies.net/content/according_to_forrester_6_use_rss.php

Lonnie UnPlugged:RSS and E-mail #2: Delivering Your E-zine via RSS

2005-10-03T22:07:00.000-04:00

We already established that RSS and e-mail in fact need to be used together, as opposed to either one replacing the other.

Let's now take a detailed look at exactly how RSS and e-mail can work together.

1. Announcing Your E-zine via RSS

Just consider newspapers, which are delivered in print format, on the Web, via e-mail and RSS as well, all this to assure optimum delivery according to end-user preferences.

A) The Process: E-mail E-zines

What is the process behind traditional e-zine publishing?

--> The e-mail address is saved in the publisher's subscriber database.

--> The HTML document is packaged as an e-mail message by the publishers' e-mail publishing solution and then sent to his subscriber database using e-mail as the delivery channel.

--> Subscribers download these e-mail messages when they log-on to their e-mail account and can then manipulate them, either deleting them, moving them to another folder or reading them.

How can we now transfer this process to publishing your e-zine via RSS as well?

B) The Process: RSS Content Delivery

We first need to understand how RSS content delivery works.

All of this might sound complicated, but it really is not. Let's now take a look at the process from the e-zine publishing point of view.

C) The Process: RSS E-zine Delivery

--> The publisher then creates a new story or content item in the RSS feed, which is basically just a short summary of the e-zine and links it to the webpage he prepared earlier.

D) The Technology

The best part is that the technology to publish an RSS feed in such a way is widely available and there are quite a few tools to choose from.

Keep in mind that only using RSS for e-zine announcements is the simplest way to go and that there is much much more you can do with RSS.

In the next article of the series we'll take a look at how you can measure the readership of your RSS e-zine version and then take on other ways RSS and e-mail can work together.

more...

http://success-unplugged.com
Originally Posted on 10/3/2005 10:07:35 PM
Content source: http://rssdiary.marketingstudies.net/content/rss_and_email_2_delivering_your_ezine_via_rss.php

Lonnie UnPlugged:Test Results: Optimizing Web Sales via Web Advertising Analysis

2005-10-03T21:32:00.000-04:00

The campaigns were being analyzed in real time by our partners, Iprom, which is one of the leading providers of ad measurement and serving solutions in Europe.

What do these results tell us?

By knowing the right number for our company, we are now able to precisely plan the required frequency to reach maximum effect for our money.

more...

http://success-unplugged.com
Originally Posted on 10/3/2005 9:32:34 PM
Content source: http://www.marketingstudies.net/blogs/diary/archive/000537.html

Lonnie UnPlugged:Excellent RSS Marketing Example: Customized Real Estate Listings

2005-10-03T18:46:00.000-04:00

What are the key benefits of RSS for end-users?

Certainly the 100% opt-in control that is now in the hands of the user, instead of the marketer, which also forces marketers to become more relevant to the needs of their audiences.

And certainly the ability to easily manage and aggregate thousands of information sources, without all of this content crampling your e-mail communications.

And many other benefits as well, but the true power of RSS for end-users, in direct relation to marketing, is getting precisely the content you want, carefully adjusted to your needs, at exactly the right time.

For marketers, this means delivering highly relevant information that directly addresses the needs of their audiences.

For end-users, this means consuming only the information tailored to their interests. To see what I mean, take a look at the RSS feeds provided by CityCrybs.

Then, go on to their search page and see how far they let you customize your search, which then produces a dynamic RSS feed, tailored specifically to your interests.

This is marketing at it's best, getting the consumer exactly what he wants at the exactly right time.

more...

http://success-unplugged.com
Originally Posted on 10/3/2005 6:46:30 PM
Content source: http://rssdiary.marketingstudies.net/content/excellent_rss_marketing_example_customized_real_estate_listings.php

Lonnie UnPlugged:Attensa Moves One Step Closer to RSS Aggregators of the Future

2005-10-03T17:24:00.000-04:00

Furthermore, Attensa allows you to post to LiveJournal, Blogger and TypePad blogs as easily as sending an email, directly from the integrated reader.

This is of course only the beginning of what we're going to see in the future in terms of feed aggregators also becoming social aggregators.

Now, if Attensa were only to add advanced RSS filtering features ...

more...

http://success-unplugged.com
Originally Posted on 10/3/2005 5:24:26 PM
Content source: http://rssdiary.marketingstudies.net/content/attensa_moves_one_step_closer_to_rss_aggregators_of_the_future.php

Lonnie UnPlugged:Another Top Feeds List: PubSub

2005-10-03T17:09:00.000-04:00

PubSub just launched a new "list service", listing the top 1.000 most popular sites, including blogs of course. What's interesting is that their tracking is based on the feeds they are watching.

The Search Engine Journal reports:

"PubSub LinkRanks measures the strength, persistence, and vitality of links appearing in the more than 16 million web feeds monitored by PubSub. PubSub has also made available the PubSub LinkRanks 1000, a list of the most consistently influential sites that publish feeds, based on their average LinkRank scores during the past 30 days (hey that's 500 more than the Feedster 500 and actually based on Science!)."

Who's number one? Interestingly enough, the BBC site.

more...

http://success-unplugged.com
Originally Posted on 10/3/2005 5:09:25 PM
Content source: http://rssdiary.marketingstudies.net/content/another_top_feeds_list_pubsub.php

Lonnie UnPlugged:The Future of the Marketing Diary

2005-10-03T15:55:00.000-04:00

This "blog" started out with the intention of covering my internet marketing findings, experience and test results, but soon became everything but that.

With this said, this blog will continue its life, although I'll only be able to share our results once they become public knowledge.

Instead, the blog will focus on my direct marketing commentary and the experience that I am at liberty to share.

Comments are of course most welcome.

more...

http://success-unplugged.com
Originally Posted on 10/3/2005 3:55:24 PM
Content source: http://www.marketingstudies.net/blogs/diary/archive/000533.html

Lonnie UnPlugged:RSS to Drive Banner Ads: Nothing to Get Carried Away About

2005-10-03T13:54:00.000-04:00

Scott Quick, who we're discussing doing a book with, just sent me the link to an article on AdWeek about the upcoming BBC online campaign with a twist.

[BTW - Scott's blog is my favorite RSS source, highly recommended]

And there's another twist as well: using RSS the ad content will dynamically adapt on-the-fly.

"Should a news story break that is likely to elicit wide attention, Agency Republic increases the volume of ads in circulation with current headlines from the BBC Web site."

But let's not get carried away here. What BBC is doing might be innovative from the viewpoint of using RSS, but ads with dynamic content are nothing new.

But still, a great move by BBC that deserves all the praise. Not to forget, AdWeek also mentions some other great examples:

"BBC is not alone in using RSS in its advertising. In a June CNN.com ad campaign to build awareness and trial of its free video service, Agency.com built ads that included dynamically generated headlines of news videos on the site. Reuters has worked with Nasdaq and Coca-Cola for campaigns that package RSS feeds of its news stories into ad units tailored for those brands' audiences."

"For the six-month campaign, Omnicom Group's Agency Republic, the BBC's lead agency, is targeting "inquisitives," the at-work audience that tends to dip in and out of news stories throughout the day. In one ad, tagged "news for a nonstop world," a real-time feed of the latest BBCNews.com world news headlines orbits a globe. A second execution for lifestyle sites and visitors has headlines and the opening sentence of entertainment stories."

more...

http://success-unplugged.com
Originally Posted on 10/3/2005 1:54:23 PM
Content source: http://rssdiary.marketingstudies.net/content/rss_to_drive_banner_ads_nothing_to_get_carried_away_about.php

Lonnie UnPlugged:RSS Users Visit Three Times as Many News Web Sites as Non-Users

2005-10-03T05:29:00.000-04:00

In yet another batch of RSS research, Nielsen/NetRatings reports that RSS users are significantly more engaged in online news than non-users, visiting an
average of 10.6 news sites compared with 3.4 news sites for non-users.

Other interesting findings include ...

a] RSS users visit news sites more frequently than non-users, meaning they are in fact more loyal. To continue this line of thought, implementing RSS and converting visitors to RSS subscriptions will ensure greater reader loyalty, as well as additional impressions.

"RSS users visited the top 20 news Web sites nearly three times as often as non-users and all other news Web sites four times as often (see Table 2). This means that sites outside of the top 20 properties may be among the greatest beneficiaries of RSS."

b] Perhaps even more interesting, the survey revealed that 83 percent of respondents really had no idea they were using RSS. This makes two things clear:

b.1] RSS adoption is much greater than we can forecast with any surveys;

b.2] RSS is not limited only to early tech adopters, but is being widely used by the general population as well, and at the same time increasing their content consumption for their selected news sources.

Still wondering what most marketers are waiting for, though ...

more...

http://success-unplugged.com
Originally Posted on 10/3/2005 5:28:10 AM
Content source: http://rssdiary.marketingstudies.net/content/rss_users_visit_three_times_as_many_news_web_sites_as_nonusers.php

Lonnie UnPlugged:Podcasting for Marketers Interview with Rodney Rumford: Part 2

2005-10-03T04:22:00.000-04:00

In the second part of the podcast marketing interview, we ask Rodney two key questions marketers are most interested in, real-life success stories and recommended best pratices.

Can you share any real-life podcast marketing results with us?
Rodney talks about a company that started with a couple of hundred podcast subscribers, but ended with over 6,000 in two weeks after being included in the iTunes directory. While such success would satisfy most marketers, it does not come without problems, such as bandwidth issues.

What podcasting best practices can you recommend?
Rodney starts with best practices ranging from planning your podcast to the actual production, as well as distribution, which should be iTunes enabled. High quality and unique content is a must. Rodney also recommends podcasters prepare show-notes and summaries to acompany audio content.

Do marketers need podcasting services or is it enough to "do it yourself"?
As a disclaimer, we do podcasting without using any third-party services here at MarketingStudies.net, so I was especially interested in hearing why marketers should consider specialized podcasting services.

We then discuss Rodney's podcasting service for marketers, PodBlaze, for which Rodney believes is the only podcasting service focusing especially on marketers. Great content, where Rodney gives all the information you might need to decide either for or against the service.

One of the interesting points Rodney made was that they are not yet considering going down the route of unique feed URLs for tracking or personalization/customization, mostly due to the market still not being ready for more advanced RSS/podcast marketing activities.

The Interview

Interview duration: 19:30 minutes

Download: .wav [6.9MB]

Download: .mp3 [4.5MB]

Click here for part 1 of this interview.

Podcast RSS feed link:
http://www.marketingstudies.net/interviews/rssinterviews.xml

more...

http://success-unplugged.com
Originally Posted on 10/3/2005 4:21:09 AM
Content source: http://rssdiary.marketingstudies.net/content/podcasting_for_marketers_interview_with_rodney_rumford_part_2.php

Lonnie UnPlugged:RSS a Pillar of Microsoft Strategy

2005-10-02T20:58:00.000-04:00

RSS has evidently become a strong pillar of Microsoft strategy. Wish I came up with this statement.

No, it's Dana Gardner at ZDNET, also providing some amazing insight in to just how much Microsoft is betting on RSS:

"Microsoft is using RSS 2.0 as a major conduit of myriad content - including business-to-business applications interactions - inside, across, and for wide area import/export of feeds throughout its software systems. Remember the digital nervous system? Well, RSS just became a new variety of spine.

"According to Microsoft, in IE 7, expect powerful auto discovery of feeds, with a graphical, orderly and indexed view of the feeds available and/or in use as subscriptions. Businesses will be quickly able to use RSS to link their cross-organizational activities - first for informational purposes, but quickly elevating, I forecast, to process-level and potentially workflow efficiencies. There will be RSS feeds in tools, in business apps, within the platform, and as an adjunct to the Windows Communications Foundation. Expect its use across media types. RSS will also pick up where OLE left off long ago when it comes to parlaying information in automated and sequential distribution among and between XML-rich Office applications.

Signs of this are already coming true.

The Register reports that Microsoft will be implementing RSS in the third edition of its CRM software, to enable users to receive updated sales information as it becomes available, thus saving additional time. Microsoft sees RSS as a great way to publish information to partners, customers and employees.

And if that's not enough, Microsoft is urging Windows Vista developers to use RSS to bring data to users. It's actually on their top 10 "commandments" list.

The RSS marketing future is getting closer every day.

more...

http://success-unplugged.com
Originally Posted on 10/2/2005 8:57:38 PM
Content source: http://rssdiary.marketingstudies.net/content/rss_a_pillar_of_microsoft_strategy.php

Lonnie UnPlugged:Google Launches Their Feed/Blog Search

2005-10-02T18:47:00.000-04:00

This has been all over the news today --- Google just launched their "blog" search engine, complete with "search feeds" and everything else we'd expect from Google, except perhaps an integrated RSS Reader.

I certainly have nothing to complain about, as my sites practically own the "rss marketing" search ... although I'm on on top for most of the other keywords I'm targeting.

But that's really not the point. There's something more interesting and perhaps somewhat funny to discuss here:

"The goal of Blog Search is to include every blog that publishes a site feed (either RSS or Atom). It is not restricted to Blogger blogs, or blogs from any other service."
Hmmm ... now, how does Google really know what's a blog and what isn't? I'm guessing there might be some algorithms that can help identify blogs, but how can they be sure?
Or, which is actually somewhat worrying, are they equating blog search with RSS feed search, as their own description might imply?
If this is search based on feeds, why not just mark it as such?
Why?
Well, simply because RSS can carry so much more content than just blog posts ...

How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.
more...

http://success-unplugged.com
Originally Posted on 10/2/2005 6:47:38 PM
Content source: http://rssdiary.marketingstudies.net/content/google_launches_their_feedblog_search.php

Lonnie UnPlugged:RSS unknown in public, but Microsoft will help out

2005-10-02T18:39:00.000-04:00

RSS still not adopted, but Microsofts RSS initiative will help out more...

http://success-unplugged.com
Originally Posted on 10/2/2005 6:39:36 PM
Content source: http://www.marketingfan.com/a/rss-marketing/rss-unknown-in-public-but-microsoft-will-help-out.php

Lonnie UnPlugged:Adobe joins Company Bloggers

2005-10-02T18:01:00.000-04:00

Adobe Company BlogsContinued reading Adobe joins Company Bloggers... more...

http://success-unplugged.com
Originally Posted on 10/2/2005 6:03:36 PM
Content source: http://www.marketingfan.com/a/rss-marketing/adobe-joins-company-bloggers.php

Lonnie UnPlugged:Feedster RSS Advertising service

2005-10-02T15:08:00.000-04:00

Just some weeks after Google announcing their big public beta for RSS ads, I saw... more...

http://success-unplugged.com
Originally Posted on 10/2/2005 3:10:34 PM
Content source: http://www.marketingfan.com/a/rss-marketing/feedster-rss-advertising-service.php

Lonnie UnPlugged:Clickbank RSS marketing tool for free

2005-10-02T12:50:00.000-04:00

Ambatch offers a Clickbank RSS feed generator for you to provide product data for integration... more...

http://success-unplugged.com
Originally Posted on 10/2/2005 12:52:34 PM
Content source: http://www.marketingfan.com/a/rss-marketing/clickbank-rss-marketing-tool-for-free.php

Lonnie UnPlugged:Rss promotion sources

2005-10-02T11:03:00.000-04:00

Just wanted to compile some current free RSS promotion sources: Thomas Korte Submission Tool Robin... more...

http://success-unplugged.com
Originally Posted on 10/2/2005 11:05:32 AM
Content source: http://www.marketingfan.com/a/rss-marketing/rss-promotion-sources.php

Lonnie UnPlugged:Read ALL my Internet Marketing articles...

2005-10-02T08:37:00.000-04:00

Visit this page to read all the past Internet Marketing articles I have written, and subscribe to my mailing list so that you can be informed about any updates to this page! more...

http://success-unplugged.com
Originally Posted on 10/2/2005 8:39:32 AM
Content source: http://www.NakedCopywriter.com/nakedarticles.htm

Lonnie UnPlugged:Tip: Are you using customer testimonials correctly?

2005-10-02T05:42:00.000-04:00

We all know that testimonials help to boost credibility and sales, but are you using them the right way? This article talks about the worse mistakes you can possibly commit when using testimonials on your page... more...

http://success-unplugged.com
Originally Posted on 10/2/2005 5:44:31 AM
Content source: http://www.nakedcopywriter.com/nb6_testimonials.htm

Lonnie UnPlugged:Tip: I made a mistake... and why you should make them too!

2005-10-02T03:38:00.000-04:00

This article I've written teaches you how to turn your honest mistakes into selling points. Do be afraid to make mistakes while selling, because your customer will most likely appreciate honesty and sincerity over anything else! Check it out now. more...

http://success-unplugged.com
Originally Posted on 10/2/2005 3:39:30 AM
Content source: http://www.nakedcopywriter.com/nb8_mistakes.htm

Lonnie UnPlugged:The Hurricane Is Here! Get $3210.98 Worth Of Products For Free

2005-10-02T02:49:00.000-04:00

I just can't stress enough the value of this package. You're getting a whopping motherlode chock full of the hottest selling products for a measly price that's not even one tenth of the actual retail value! Check it out now... Plus you get a free copywriting critique from me (Worth $800). more...

http://success-unplugged.com
Originally Posted on 10/2/2005 2:50:29 AM
Content source: http://snipurl.com/914u

Lonnie UnPlugged:"The Tao Of List Building"

2005-10-02T00:06:00.000-04:00

The Why, What, How, & Tao of list building, where to get tools & tutorials, and the latest trend in delivering your content... more...

http://success-unplugged.com
Originally Posted on 10/2/2005 12:07:28 AM
Content source: http://www.advertising-online-strategies.com/blog.html

Lonnie UnPlugged:Does Your Ad Copy Pass These Pre Launch Tests?

2005-10-01T22:55:00.000-04:00

12-point checklist spots conversion leaks in direct response ads and sales letters! more...

http://success-unplugged.com
Originally Posted on 10/1/2005 10:56:26 PM
Content source: http://www.advertising-online-strategies.com/adcopy-blog.html

Lonnie UnPlugged:How To Use An Ancient Socratic Secret When Marketing New Ideas To A Skeptical Audience!

2005-10-01T19:54:00.000-04:00

Selling your product or service involves marketing new ideas, more often than not. How do you enter an existing trance, and turn it into a new one? more...

http://success-unplugged.com
Originally Posted on 10/1/2005 7:54:25 PM
Content source: http://www.advertising-online-strategies.com/socraticmethod-blog.html

Lonnie UnPlugged:"Are You Building The Rapport Factor Into Your Marketing Plan?"

2005-10-01T19:37:00.000-04:00

An important variable, glossing over it can hurt you... more...

http://success-unplugged.com
Originally Posted on 10/1/2005 7:37:25 PM
Content source: http://www.advertising-online-strategies.com/marketingplan-blog.html

Lonnie UnPlugged:"What Can You Learn From This Marketing Strategy Blunder?"

2005-10-01T19:17:00.000-04:00

After millions of dollars in market research, how did Coke miss seeing what people really wanted from their Cola? If you want a keener understanding of the reasons why people buy, or refuse to buy your product,... more...

http://success-unplugged.com
Originally Posted on 10/1/2005 7:17:24 PM
Content source: http://www.advertising-online-strategies.com/marketingstrategy-blog.html

Lonnie UnPlugged:"The Secret To Profitable Web Site Promotion With Pay Per Click!"

2005-10-01T16:58:00.000-04:00

Google Adwords frustrates new comers, rewards scientific advertisers. Tell all resource reveals tips and tricks for... more...

http://success-unplugged.com
Originally Posted on 10/1/2005 4:58:22 PM
Content source: http://advertising-online-strategies.com/websitepromotion-blog.html

Lonnie UnPlugged:Anatomy Of A Sales Letter!

2005-10-01T13:59:00.000-04:00

Have you ever sat there staring at a blank page of paper or word doc., trying desperately to come up with a sales letter? Where should you turn for inspiration?Sure you can search around the net to see what strikes your fancy, and that might help to get you going. But there is just one problem. How do you know what works? The only way to know for sure, is to test. But here is a secret for you. Test things that are proven to work, and you will get to where you want to go faster.Get a proven swipe file that you can use to... more...

http://success-unplugged.com
Originally Posted on 10/1/2005 1:59:20 PM
Content source: http://www.advertising-online-strategies.com/salesletter-blog.html

Lonnie UnPlugged:"Is Your Business Making These Lead Generation Mistakes, and Struggling To Close High Quality Sales?"

2005-10-01T12:35:00.000-04:00

Lead generation is about the most important thing that a business-to-business seller does. Yet how often do you see solid direct response principles being leveraged in b2b? Not very often.You might even be guilty. Find out by reading this article ... more...

http://success-unplugged.com
Originally Posted on 10/1/2005 12:35:17 PM
Content source: http://www.advertising-online-strategies.com/leadgeneration-blog.html

Lonnie UnPlugged:Practicing Kaizen?

2005-10-01T10:10:00.000-04:00

When I was a small boy, my Grandfather was one of the first people to buy a Toyota in our area. It was a rather unremarkable little tin box. Being full of exuberance, and prone to irrationality, as all young boys are, I propmptly took to body checking the side of it. To my amazement and shock, my slight frame put a sizable dent in the door. Flimsy, poorly designed doors were just one of its many imperfections. Thankfully I did not get too bad of a beating over my little hockey inspired indiscretion. If I had, I might not have become such an avid fan and owner of that little rattletraps progeny.What was the incredible secret that allowed the Toyota Motor Company to leverage this little tin box into a hugely profitable North American business within just a short period of time?And how can you use this very same secret to make your marketing efforts profoundly more profitable? more...

http://success-unplugged.com
Originally Posted on 10/1/2005 10:10:16 AM
Content source: http://www.advertising-online-strategies.com/marketingmessage-blog.html

Lonnie UnPlugged:Profitable Advertising Campaigns, GUARANTEED!

2005-10-01T10:02:00.000-04:00

Welcome back to Insiders Edition. This week I am indulging myself by asking you to take a journey back to the year 1896, and a story that I hope will inspire you to look at your next advertising campaign in a way that might seem strange, but that will ensure your profitability! more...

http://success-unplugged.com
Originally Posted on 10/1/2005 10:02:15 AM
Content source: http://www.advertising-online-strategies.com/advertisingcampaigns-blog.html

Lonnie UnPlugged:"How To Make Your Pricing Strategy Virtually Perfect!"

2005-10-01T08:59:00.000-04:00

Price too low, and you could be leaving money on the table, or even scaring off value conscious buyers. Price too high and you are missing sales. Visit this page for pricing tips and tools that can dramatically improve your profitability... more...

http://success-unplugged.com
Originally Posted on 10/1/2005 8:59:15 AM
Content source: http://www.advertising-online-strategies.com/pricingstrategy-blog.html

Lonnie UnPlugged:SPIN, Relevant To Both Salesmanship and Advertising!

2005-10-01T07:06:00.000-04:00

How do successful salespeople make their prospects want what they are selling, and how can you use this technique in advertising too? more...

http://success-unplugged.com
Originally Posted on 10/1/2005 7:06:14 AM
Content source: http://www.advertising-online-strategies.com/salesmanship-blog.html

Lonnie UnPlugged:The Power Of Consumer Opinion, And How To Profit From It!

2005-10-01T06:37:00.000-04:00

Can surveys be relied upon to betray consumer opinion, or is response the only reliable indicator? more...

http://success-unplugged.com
Originally Posted on 10/1/2005 6:37:14 AM
Content source: http://www.advertising-online-strategies.com/consumeropinion-blog.html

Lonnie UnPlugged:How To Use Postcard Marketing To Cut Through The Clutter!

2005-10-01T03:58:00.000-04:00

Why Do Some People Almost Always Get Their Mail Read? Postcard marketing is a unique way to drive traffic to your website. Once these visitors get there, are they likely to respond favorably? more...

http://success-unplugged.com
Originally Posted on 10/1/2005 3:58:14 AM
Content source: http://www.advertising-online-strategies.com/postcardmarketing-blog.html

Lonnie UnPlugged:Email Marketing and Follow Up That Drives Increased Sales and Profits - Find Out How!

2005-10-01T01:52:00.000-04:00

What is the most personal medium of expression online, and why is it the most profitable place to focus your attention? more...

http://success-unplugged.com
Originally Posted on 10/1/2005 1:52:14 AM
Content source: http://www.advertising-online-strategies.com/emailmarketing-blog.html

Lonnie UnPlugged:What Makes A Winning Advertising Idea?

2005-10-01T00:24:00.000-04:00

If you want response, you need to stimulate both right and left brain activity in your prospects. Where will you begin? more...

http://success-unplugged.com
Originally Posted on 10/1/2005 12:24:14 AM
Content source: http://www.advertising-online-strategies.com/advertisingidea.html

Lonnie UnPlugged:Product Positioning, 4 Differentiation Tips!

2005-09-30T21:43:00.000-04:00

How do you use product positioning to differentiate your business, even if you feel there is nothing unique about what you are selling? more...

http://success-unplugged.com
Originally Posted on 9/30/2005 9:43:13 PM
Content source: http://www.advertising-online-strategies.com/productpositioning-blog.html

Lonnie UnPlugged:Is Your Website Direct Marketing?

2005-09-30T19:56:00.000-04:00

Do not make the mistake of under delivering when it comes to providing sales information on the web. Give people a choice about how much information they want to read before making a decision. They can always skim and skip over what they do not need. But they are not likely to go to the trouble of tracking you down to get their questions answered. more...

http://success-unplugged.com
Originally Posted on 9/30/2005 7:56:11 PM
Content source: http://www.advertising-online-strategies.com/directmarketing.html

Lonnie UnPlugged:Long Copy Secrets, Keys To Mental Engagement

2005-09-30T17:02:00.000-04:00

Here is a cool tip from Robert Collier that will help you to get more people to finish reading your sales letters and emails. more...

http://success-unplugged.com
Originally Posted on 9/30/2005 5:02:09 PM
Content source: http://www.advertising-online-strategies.com/robertcollier-blog.html

Lonnie UnPlugged:3 Steps To Online Marketing Competence

2005-09-30T16:28:00.000-04:00

How do you actualize marketing knowledge? more...

http://success-unplugged.com
Originally Posted on 9/30/2005 4:27:07 PM
Content source: http://www.advertising-online-strategies.com/onlinemarketing-blog.html

Lonnie UnPlugged:What Are People Buying Online?

2005-09-30T13:30:00.000-04:00

Contrary to popular opinion, selling online boils down to some time tested basics, all too often forgotten... more...

http://success-unplugged.com
Originally Posted on 9/30/2005 1:30:07 PM
Content source: http://www.advertising-online-strategies.com/sellingonline-blog.html

Lonnie UnPlugged:3 Copywriting Tips - How To Edit For Mass Appeal!

2005-09-30T11:13:00.000-04:00

Here is a way to edit your copy so it clicks with more of the people who visit your website. more...

http://success-unplugged.com
Originally Posted on 9/30/2005 11:13:05 AM
Content source: http://www.advertising-online-strategies.com/copywritingtips-blog.html

Lonnie UnPlugged:When Writing Ads - Remember The Mind Thinks In Pictures!

2005-09-30T08:35:00.000-04:00

A website is one of the most powerful mediums of advertising expression. You have ultimate freedom and flexibility to create powerful sales messages using both words and pictures. But is a picture really worth a thousand words? more...

http://success-unplugged.com
Originally Posted on 9/30/2005 8:35:32 AM
Content source: http://www.advertising-online-strategies.com/adwriting-blog.html

Lonnie UnPlugged:New York Times Discount

2005-09-30T07:05:00.000-04:00

This entry was brought to you by the New York Times

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http://success-unplugged.com
Originally Posted on 9/30/2005 7:05:32 AM
Content source: http://go.lockergnome.com/608

Lonnie UnPlugged:Test Results: Optimizing Web Sales via Web Advertising Analysis

2005-09-30T06:34:00.000-04:00

In one of the first such studies in the world, after a 1 month research period, which included advertising on 85+ web media and 50 different ad creatives, our preliminary results show that new customers were, on the average, exposed to the ad creative 16.9 times before making the purchase.

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http://success-unplugged.com
Originally Posted on 9/30/2005 6:34:32 AM
Content source: http://channels.lockergnome.com/marketing/archives/20050926_test_results_optimizing_web_sales_via_web_advertising_analysis.phtml

Lonnie UnPlugged:Benchmark Report for SEO and SEM

2005-09-30T04:00:00.000-04:00

MarketingSherpa has released their 2nd Annual Search Marketing Benchmark report. 3,271 search marketers provided real-life results data for the survey. The new report includes new statistics on clicks, costs and conversions as well as information on SEM test effectiveness. There’s some pretty compelling data regarding outsourcing site optimization to a search engine optimization agency as well. For SEO performance, overall site traffic lift six months after optimization was: Agency optimized 110% increase In-house optimized 38%…

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http://success-unplugged.com
Originally Posted on 9/30/2005 4:00:31 AM
Content source: http://channels.lockergnome.com/marketing/archives/20050926_benchmark_report_for_seo_and_sem.phtml

Lonnie UnPlugged:I-Search Reborn as SearchReturn

2005-09-30T02:13:00.000-04:00

While listening to a WebmasterRadio.fm podcast with Detlev Johnson and Todd Freisen recently, I noticed a comment Detlev made about bringing back the I-Search discussion thread he moderated several years back. I-Search was a tremendous resource for information on search engine optimization and marketing for years. I contacted Detlev to see if this was indeed still the case and he confirmed. If you’re in the search marketing business, you’ve undoubtedly heard of Detlev. He’s known…

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http://success-unplugged.com
Originally Posted on 9/30/2005 2:13:31 AM
Content source: http://channels.lockergnome.com/marketing/archives/20050919_isearch_reborn_as_searchreturn.phtml

Lonnie UnPlugged:Google Notifying Sites When They're Banned

2005-09-30T02:01:00.000-04:00

It looks like Google is now sending out “You’re Banned for 30 Days” notices to sites that are deemed to have certain levels of quality content, but that violate aspects of Google’s guidelines. Via Search Engine Forums and Threadwatch Example slightly edited of specific names: From: Google Search Quality DO NOT REPLY Date: 8 September 2005 23:10:04 BDT To: admin@domainname.com, technical@domainname.com, webmaster@domainname.com Cc: hostingcompany@domainname.com Subject: Removal from Google’s Index Dear site owner or webmaster of…

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http://success-unplugged.com
Originally Posted on 9/30/2005 2:01:30 AM
Content source: http://channels.lockergnome.com/marketing/archives/20050915_google_notifying_sites_when_theyre_banned.phtml

Lonnie UnPlugged:Selecting a SEO Firm

2005-09-30T01:23:00.000-04:00

As confusing as search engine optimization can be for most newcomers, selecting a SEO firm can be almost as daunting. There are many considerations and often times companies are confused about how to go about selecting the right company. Referrals are one of the best ways to find a search engine optimization vendor since there is a learning curve for most companies that have never used one before. It’s important to note that many top…

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http://success-unplugged.com
Originally Posted on 9/30/2005 1:23:30 AM
Content source: http://channels.lockergnome.com/marketing/archives/20050902_selecting_a_seo_firm.phtml

Lonnie UnPlugged:SEOBook vs. Traffic Power - Bloggers on Trial

2005-09-29T16:07:00.000-04:00

Our good friend, and fellow contributor Aaron Wall has been dragged into a lawsuit with the notorious Traffic Power (now known as 1p). The case itself has turned into a potential precedent for bloggers everywhere and potential liability for their postings. While traffic power has a fairly abysmal reputation with other companies in the SEO/SEM industry, Aaron’s decision to take on their bully tactics head on has proved to be a larger decision than he…

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http://success-unplugged.com
Originally Posted on 9/29/2005 4:04:55 PM
Content source: http://channels.lockergnome.com/marketing/archives/20050831_seobook_vs_traffic_power_bloggers_on_trial.phtml

Lonnie UnPlugged:Text Links and Search Engine Spam

2005-09-29T13:07:00.000-04:00

Search Engine Roundtable has an interesting post today regarding whether it’s still ok to buy links or not. Barry cites a comment that senior Google engineer, Matt Cutts made as part of an ongoing debate over the text links being sold on several O’Reilly sites, xml.com, perl.com, etc. Google’s position is basically that if you sell text links on your site, to add a nofollow attribute to it. Then you won’t be “selling pagerank” which…

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http://success-unplugged.com
Originally Posted on 9/29/2005 1:04:53 PM
Content source: http://channels.lockergnome.com/marketing/archives/20050826_text_links_and_search_engine_spam.phtml

Lonnie UnPlugged:Free Backlink Analysis Software from SEObook

2005-09-29T10:41:00.000-04:00

Aaron Wall (a fellow contributing author here at Lockergnome internet marketing) has been kind enough to create a free backlink analysis software for search engine marketing folks to use. The tool is incredibly useful in diagnosing potential problems in backlinks such as too many reciprocal links or not enough variance in anchor text. The tool is also quite handy in helping you to find new link partners, or places to request links from your competitors’…

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http://success-unplugged.com
Originally Posted on 9/29/2005 10:38:51 AM
Content source: http://channels.lockergnome.com/marketing/archives/20050823_free_backlink_analysis_software_from_seobook.phtml

Lonnie UnPlugged:Google Search Patent - Break it Down

2005-09-29T08:51:00.000-04:00

Moderated by Search Engine Watch editor, Chris Sherman, the first session (out of 5 to pick from) of the Search Engine Strategies conference dealt with patents filed by the major search engines how they “might” affect the way web sites can be optimized for better rankings. Ranging from fairly general to breaking down information retrieval mathmatical formulas, this session was chock full of “potential” goodies. First up was Rand Fishkin of SEOMoz who presented in…

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http://success-unplugged.com
Originally Posted on 9/29/2005 8:49:50 AM
Content source: http://channels.lockergnome.com/marketing/archives/20050815_google_search_patent_break_it_down.phtml